1. Develop Marketing Strategies and Campaign Management: Create and implement marketing strategies aligned with business goals. Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. Plan and oversee advertising and promotional campaigns including print, online, electronic media, and direct mail. Manage and coordinate marketing initiatives, including events, campaigns, digital marketing, and PR activities. 2. Brand Management: Develop and manage the brand’s identity and positioning in the market. Ensure consistency of brand messaging across all marketing channels and materials. 3. Market Research, Analysis and Reports: Conduct market research to identify opportunities for promotion and growth. Analyze and interpret customer insights, market trends, and competitive activity. Prepare regular reports on marketing campaign performance and present insights and recommendations to senior management. Utilize analytics tools to measure the success of marketing efforts and inform future strategies. 4. Budget Management: Develop and manage the marketing budget. Track and report on the effectiveness of marketing expenditures and campaigns. 5. Team Leadership: Lead and mentor a team of marketing professionals. Collaborate with cross-functional teams (sales, product development, etc.) to ensure cohesive and effective marketing strategies. 6. Content Creation and Management: Oversee the creation of marketing content including articles, blogs, social media posts, and other promotional materials. Ensure high-quality and impactful marketing communications. 7. Digital Marketing: Manage and optimize online marketing campaigns, including SEO, SEM, social media, email marketing, and online advertising via Meta Business etc. Track and report on digital marketing performance metrics and adjust strategies as necessary. 8. Public Relations: Develop and maintain relationships with media outlets, journalists, and influencers. Manage public relations activities and ensure positive media coverage. 9. Customer Relationship Management (CRM): Develop and implement strategies for customer acquisition, engagement, and retention. Utilize CRM tools to track customer interactions and data. 10. Compliance and Governance: Ensure all marketing activities comply with legal regulations and ethical standards. Maintain up-to-date knowledge of industry trends, emerging technologies, and best practices.

RESPONSIBILITIES • Support the daily operations of stores and assist in other relevant or necessary matters; • Serve the customers in a positive and polite manner and answer any inquiries about our products; • Maintain cleanliness of the store; • Adhere to hygiene and food safety standards in the handling and preparation of food products; • Perform any other ad-hoc duties assigned;

A head baker responsibility: • Manages all day-to-day operations of the pastry and bakery section of the kitchen • Managing the staff of bakers, including hiring, training, scheduling, and supervising them • Creating new recipes for products such as breads, pastries, cakes, desserts, and other baked goods • Able to produce all baked goods including but not limited to artisan breads and rolls, muffins, laminated Danish, laminated croissants and doughnuts etc • Communicating with other members of the food service team to ensure that orders are delivered on time and that production runs smoothly • Maintaining clean work areas and equipment to prevent contamination and spoilage of food products • Testing new recipes to improve taste or texture • Coordinating with other departments such as marketing and sales to promote products • Preparing ingredients for baking by measuring, chopping, mixing, kneading, and forming dough into loaves or other shapes • Prepares and bakes all bakery items for menu and catered events following standardized recipes and customer preferences

- Performing installation in accordance with all safety regulations. - Run electrical cables and connect AC to electricity. - Follow all safety guidelines when working with tools and equipment. - Perform regular maintenance on air conditioners. - Diagnose and repair AC. - Test air conditioners to make sure they are working properly. - Estimating and explaining additional installation charges to clients. - Explain to clients on installation process, warranties, proper AC care and maintenance. - Order parts for air conditioners when they need to be replaced.

- Perform inspection, carry out routine AC servicing and maintenance checks. - Test air conditioners to make sure they are working properly. - Run AC, observe its operation, read instruments and gauges, charge with specified types and amount of refrigerants. - Explain to clients on proper AC care and maintenance. - Updating completing job orders in the system. - Train less experienced co-workers.

Conduct door-to-door servicing Cuckoo products. • Replacing the filters from clients’ houses and performing other maintenance. • Call and set appts with clients. • Manage, resolve and follow up on clients’ needs. • Update daily job completion in system. • Participate in all Company meetings and training sessions.