1. Develop Marketing Strategies and Campaign Management: Create and implement marketing strategies aligned with business goals. Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. Plan and oversee advertising and promotional campaigns including print, online, electronic media, and direct mail. Manage and coordinate marketing initiatives, including events, campaigns, digital marketing, and PR activities. 2. Brand Management: Develop and manage the brand’s identity and positioning in the market. Ensure consistency of brand messaging across all marketing channels and materials. 3. Market Research, Analysis and Reports: Conduct market research to identify opportunities for promotion and growth. Analyze and interpret customer insights, market trends, and competitive activity. Prepare regular reports on marketing campaign performance and present insights and recommendations to senior management. Utilize analytics tools to measure the success of marketing efforts and inform future strategies. 4. Budget Management: Develop and manage the marketing budget. Track and report on the effectiveness of marketing expenditures and campaigns. 5. Team Leadership: Lead and mentor a team of marketing professionals. Collaborate with cross-functional teams (sales, product development, etc.) to ensure cohesive and effective marketing strategies. 6. Content Creation and Management: Oversee the creation of marketing content including articles, blogs, social media posts, and other promotional materials. Ensure high-quality and impactful marketing communications. 7. Digital Marketing: Manage and optimize online marketing campaigns, including SEO, SEM, social media, email marketing, and online advertising via Meta Business etc. Track and report on digital marketing performance metrics and adjust strategies as necessary. 8. Public Relations: Develop and maintain relationships with media outlets, journalists, and influencers. Manage public relations activities and ensure positive media coverage. 9. Customer Relationship Management (CRM): Develop and implement strategies for customer acquisition, engagement, and retention. Utilize CRM tools to track customer interactions and data. 10. Compliance and Governance: Ensure all marketing activities comply with legal regulations and ethical standards. Maintain up-to-date knowledge of industry trends, emerging technologies, and best practices.

Customer Service: - Greet customers warmly and assist them in finding products. - Answer customer inquiries and provide information about products and services. - Resolve customer complaints or concerns in a professional and timely manner. - Build and maintain positive relationships with customers. Sales: - Achieve sales targets and goals set by the store management. - Utilize effective selling techniques to promote products and maximize sales. - Upsell and cross-sell products to increase the average transaction value. Product Knowledge: - Stay informed about the features and benefits of products. - Provide accurate and detailed Punctuality and discipline: - Making sure able to be on time during your shift and be disciplined while working. Merchandising and cleanliness: - Ensure that products are properly displayed and organized on shelves. - Implement merchandising strategies to attract customers and enhance the visual appeal of the store. - Make sure shelves and brand store is clean and upkeep.